How Can You Ignite Activity on Your Home?

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When your home has been on the market for a while and is not selling, reducing the price isn’t always the right answer. Today we are going to talk about how you and your agent should go about addressing issues with your property not getting a lot of activity.

The first thing is you’ve got to hire the right agent. You need someone who is constantly watching the activity on your home once it goes on the market. It’s the agent’s job to know the heartbeat of the market and to educate you along the way. Once one of our homes goes on the market, we send email updates to them with homes that are in a similar price range and condition that are selling. We want you to know the movement in the market and how you stack up against the competition.

After you’ve done your research, you’ve got to determine what price range the buyers are at. Once you determine what price range that is, you’ve got to decide whether your home belongs in that price range or not. If you are trying to sell your home at $200,000 where the market is extremely slow moving, and all the buyers are at $170,000, you have a decision to make. Do you adjust to where there is more activity, or do you hold out and wait for your price? A good agent can help make this decision easier.

Is your home being advertised out there? We have found that 45% of buyers pick up the Homes and Lifestyles black and white magazine at the grocery store, so we include all of our listings in there. Additionally, 54% of buyers want virtual tours of homes online, and that number is only going to increase.

If you’re thinking of buying or selling or if you have any questions, give us a call or send us an email. We look forward to hearing from you!